Back in the day, artists were pretty limited in how, when, and where they could sell their art. There were no sites to sell artwork. If you wanted to get your art into someone’s hands, you had to find a way to get to them in person, whether at a fine art gallery, a creative show, or an impromptu street sale.
But thanks to the internet, it’s never been easier for artists to share their work online with art enthusiasts across the globe—and to actually sell that art and support their businesses.
Let’s take a look at some of the best sites to sell artwork online so you can get money from that sale right into your pocket.
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You can’t talk about sites to sell artwork without mentioning Etsy. Launched in 2005, this mega-popular online marketplace has become the go-to spot for crafters, designers, painters, and artists of all kinds to showcase their work, connect with potential customers and sell their art online.
Etsy’s popularity is both the biggest draw and the biggest challenge for artists. Its online marketplace gives you exposure to one of the largest audiences of craft and art enthusiasts on the internet. On the flip side, it also has one of the largest groups of artists trying to make a living off their work, which can make it hard to break through and get your art in front of the right people online.
To sell your art on Etsy, you’ll need to create an Etsy shop. Once you’ve created your shop, you can list your products (make sure to include high-quality photos) and start marketing your products and making sales. Luckily, Etsy has a variety of tools to help you get your art in front of the right audience.
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In terms of fees, Etsy charges a nominal listing fee. If your art sells, you’ll pay a 5% transaction fee and a 3% + $0.25 payment processing fee. There are also additional advertising fees if you want to promote your products on the Etsy platform or off-site.
Depending on the type of art you’re selling, the world’s largest online retailer has a variety of opportunities, including Amazon Handmade, which features homemade, crafted items. Plus there’s an entire section dedicated to fine art, featuring one-of-a-kind paintings, drawings, watercolors, and photographs from partner artists.
With Amazon Fine Art, you’ll need to get approval through Amazon. Once approved, you’ll pay $0.99 per unit sale and a referral fee of between 5 and 20% based on the total cost. You can get a full breakdown of fees on Amazon’s seller pricing page.
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If you’re looking for versatility, consider FineArtAmerica, one of the world’s largest online art marketplaces. FineArtAmerica combines a more traditional gallery model with extensive print-on-demand offerings. Whether you want to sell your original artwork online or give people the option to have your art transformed into a T-shirt, an iPhone case, or a greeting card, they’ve got you covered.
In terms of pricing, FineArtAmerica sets a base price for each product. Then, you set a markup, which you get to keep when the product sells. For digital downloads, you get to keep 100% of your asking price. FineArtAmerica asks you to add a 30% markup, which they keep as a commission. And if you make a sale on an original piece of work? You get to keep 100% of the sale.
If exposure is what you’re after, Saatchi Art might be the place for you. The online art gallery and marketplace has a huge audience. Their website gets approximately 12 million page views and 1.6 million visitors each month, and they have almost 500, 000 followers on Facebook and over 650, 000 on Instagram. Saatchi Art can also help you sell on a global scale. The platform has sold to collectors in over 80 countries around the world.
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To get started on Saatchi Art, you just create a profile, then photograph and upload your artwork. When you sell a piece of work, all you have to do is package it. Saatchi Art handles the shipping and takes a 35% commission on the sale.
If you’ve always dreamed of your art lining the walls of a high-end gallery, you might want to consider selling on UGallery. Its selection of paintings, illustrations, sculptures, prints, and photos are carefully curated to appeal to the true art enthusiast. This online gallery/art market is also committed to showcasing new, exciting art. So in order to keep things new and interesting, they only exhibit art from emerging and mid-level artists—and that art must be original and exclusive to the platform. Basically, UGallery is looking to recreate the experience of visiting and shopping at a high-end art gallery—just in the digital space instead of in a physical location.
UGallery has a highly selective application process. To get started, artists have to submit digital copies of their art along with an artist statement, a completed application, and a $5 application fee. If you’re approved to exhibit at UGallery, they’ll take care of marketing your art to their audience. If you make a sale through UGallery, you’ll split the sale 50/50. Their team will send you a custom box to package your artwork for the buyer and cover all packaging and shipping costs.
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Sometimes, the best way to make a living off your artwork is to take things into your own hands—and that means selling it online yourself.
Shopify is an e-commerce platform that makes it easy to sell art online. With Shopify, you can easily build a beautiful, easy-to-navigate e-commerce website to showcase your work to potential buyers and drive revenue for your business. Shopify also comes equipped with a host of features (including website templates and a suite of marketing tools) that make it easy to get your shop up and running.
To build and host your art shop, you’ll pay a monthly subscription fee that ranges from $29 (for the basic plan) to $299 (for a more advanced set-up). You’ll also need to set up a way for your customers to pay when they buy your art. If you use Shopify Payments, there are no transaction fees—but if you choose to use an external payment gateway, transaction fees range from 0.5 to 2%.
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Want to give Shopify a try but aren’t sure you’re ready to commit for the long term? The e-commerce platform offers a free 90-day trial, so if you want to try building a website and selling your artwork on your own, you can do it—risk-free and at no cost.
If you’ve ever walked down the halls of a large, upscale corporate building, chances are you’ve walked by at least a few paintings. And if you’ve ever envisioned your art lining those hallways, you’ll want to check out TurningArt. This service rents and sells art to commercial clients, as well as coordinates original commissions.
The commission structure for TurningArt varies. For example, if an original work is sold, artists get 60% of the sale—but if a canvas print is sold, artists receive only 20%. For more on TurningArt’s pricing structure, check out the FAQ pages for the Partner Artist Program and the Affiliate Artist Program.
How To Sell Art Online
Want to showcase, sell, and share your artwork, all in one place? Try Pixpa—an easy to use, no-code website building platform. Pixpa empowers artists to easily build and manage their online portfolios, thanks to a 150 responsive templates to choose from, and built-in features like an online store, a blog, and client galleries.
Pixpa offers a 15 day trial, which is a great way to get familiar with the website builder and check out the templates available. However, once your trial ends, you’ll need to upgrade to a paid plan.
Although the basic plan is approximately $8/month (and drops as low as $5/month if you pay every 2 years), it doesn’t support the online store feature. To be able sell your art online, you need to upgrade to their Creator plan, which starts at about $16/month.
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Similar to Shopify, Pixpa doesn’t charge any commissions on your sales. You take home everything you earn, although keep in mind that standard translation fees still apply for payment gateways like Stripe and Paypal. For a breakdown of what Pixpa’s plans offer, check out their pricing page.
If you want to see your art plastered on a huge variety of products, you’d be hard-pressed to find a better partner than Society6. This print-on-demand powerhouse has one of the largest product assortments in the industry, enabling customers to explore your art through a huge variety of categories, including furniture, tech, home decor, wall art, and apparel.
To start selling your art on Society6, you’ll need to create an account and upload your art to your artist’s shop. From there, you can choose which categories you want to enable and feature your art. You might have one design that would look perfect on apparel, wall art, and phone cases and another that would work best for furniture.
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The good news? Society6 is one of the easier places to sell art online. They take care of marketing, fulfillment, printing, and shipping. The bad news? They’re not the most lucrative place for selling
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